By Leigh L. Thompson,Hoon- Seok Choi
Part I explores uncomplicated cognitive mechanisms that underlie artistic pondering, and comprises chapters that debate cognitive foundations of creativity, a cognitive community version of creativity that explains how and why inventive options shape within the human brain, and imports a ground-breaking suggestion of "creativity templates" to the learn of artistic concept iteration in negotiation context. the second one half is dedicated to realizing how teams and groups in organizational settings produce inventive principles and enforce ideas. ultimately, half III comprises 3 chapters that debate the position of social, organizational context within which inventive endeavors take place.
The e-book has a robust foreign mixture of scholarship and contains transparent company implications in accordance with medical examine. It weds the disciplines of psychology, cognition, and enterprise idea into one text.
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